I come out of 20 years in military intelligence, where clarity, precision, and systems weren’t optional—they were survival. I’m not here to hype the newest tool; I’m here to help you make smarter decisions, build simple systems, and actually ship. You get strategy plus implementation, not just inspiration.

No. Most of my clients identify as non‑techy, even if they’re very smart and experienced. My job is to translate between “AI speak” and your real‑world business, so you can use powerful tools without needing to become an engineer or full‑time systems admin.

I work mostly with coaches, consultants, and service‑based founders who sell expertise—often people juggling sales, delivery, and operations on their own. Many come from insurance, finance, or professional services, but the common thread is: they’re ready to stop operating out of their head and start running on systems.

We start with an “intel brief” on your business—offers, clients, calendar, and current tools. Then we identify where you’re losing the most time or opportunity: lead capture, follow‑up, delivery, content, or ops. From there, we prioritize quick wins that free up capacity, then layer in more advanced automations.

You can learn with community support inside AI in Wonderland on Skool, build your systems 1:1 through The AI Command Center, or install a Website Lead Capture Sentry bot to stop losing leads on your site. On a fit call, we’ll decide which starting point makes the most sense for your stage and capacity.

My intel background means I’m cautious by default. We avoid dumping sensitive client data into public models, choose tools with solid security practices, and design workflows so you stay in control of what goes where. If you’re in a regulated space, we’ll talk through boundaries and safer patterns before we build.

Start with a short conversation. In 15–30 minutes we’ll map your top friction points, talk through which offer fits best, and make sure the timing and expectations are right on both sides. If it’s not a match, I’ll still point you toward a next step or resource that makes sense.

InsureBot started in one of the most boring, regulation‑heavy spaces on earth: insurance. I built bots and systems that could survive strict rules and messy data. Once those worked, it became clear the same “intel‑grade” approach could help coaches, consultants, and other founders, too. If we can fix insurance, we can fix you.